Meralco is the largest private sector electric distribution utility company in the Philippines serving an estimate of 6.5 million population. On a yearly basis, Meralco sponsors a Tech Summit called MTECH. This year’s theme was “A New Wave of Disruption” which was a sequel of last year’s showcased technology platforms like IoT Robotics, and VR/AR, to name a few.
To add fun and excitement to the event, Vobling collaborated with Meralco as a Gold Sponsor in creating exclusive MTECH face filters. This gave the guests and visitors the chance to experience AR in the palm of their hands. Filters like a Meralco mask, MTECH headband, electric blinkers, and the famous Meralco hard hat were made available for everyone. With the filters created, it became an automatic souvenir program to everyone who participated in the event. The face filters effect earned almost 8,000 impressions on Facebook over the 3 days it was activated.
Access the filter by scanning the QR code below!