In order to promote an internal conference at Vobling we created a location based Snapchat filter. The filter, consisting of a custom made cap and facial paint, was made available to attendees through the GPS localization functionality of Snapchat. Snaps sent with the filter were automatically aggregated and added to an album, serving as a scrapbook.
After the event was concluded the Snapchat filter was made public to anyone, anywhere, with the use of the special Snapchat code that may be scanned with the application in order to download the filter.
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