The Digimals Augmented Reality Animals

Augmented Reality Zoo at Parken Zoo

Augmented Reality Zoo



Parken Zoo


Android, iOS




In collaboration with Parken Zoo and Wenderfalck we developed and designed the world’s first Augmented Reality Zoo and Augmented Reality animals, The Digimals. Parken Zoo is one of Sweden’s oldest and most beloved Zoo’s.

The Digimals became a valuable conversation starter and resulted in over 50 million media impressions.

Get the Augmented Reality targets needed to activate the animals from your Android or iOS phone here

If you weere in this project you may also be interested in what we did for The Garage

Media campaign

App for iOS and Android

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