We Are Global🌍- Dafo Brand AB

Meet Dafo Brand AB- Sweden

In our We Are Global series, we highlight the resellers and partners representing us in their local markets. First out is Sweden, where Dafo Brand plays a key role in delivering Vobling VR Fire Trainer across the country.

We spoke with the team to learn more about their mission, their market, and how VR fire training is making an impact.

Who are you, and what is your mission?

At Dafo Brand, our mission is to make fire safety simple, engaging, and accessible by combining hands-on expertise with modern digital training solutions.

With a strong background in fire protection and safety training, we focus on helping organizations build real competence - not just meet requirements.

What types of customers use the VR Fire Trainer the most in Sweden?

In Sweden, the VR Fire Trainer is primarily used by:

• Industrial companies with internal safety training programs

• Facility, construction, and service companies training large and diverse staff groups

• Public sector organizations, including schools, municipalities, and healthcare facilities

• Training partners and fire safety consultants providing recurring fire safety courses
  

The common denominator is the need for effective, repeatable, and weather-independent training that fits into daily operations.

What is the biggest advantage of VR fire training in your market?

The biggest advantage is the combination of realism, flexibility, and efficiency.

Organizations can train many people quickly without the logistics of extinguishers, outdoor areas, or equipment. The scenarios include smoke, obstacles, and time pressure, creating high engagement and realistic decision-making situations.

The training is completely safe and environmentally friendly - with no emissions, chemicals, or cleanup, and can easily be conducted indoors without disrupting operations.

For many customers, VR is the first time fire safety training feels truly relevant and realistic.

What do customers say after trying it for the first time?

Typical reactions include:

“This feels much more realistic than traditional extinguisher training.” “I didn’t realize how fast a fire develops.” “It’s great to practice and fail safely.” “After two attempts I had full control of the situation.”

Organizations also appreciate that the training becomes consistent, motivating, and measurable.

What makes Sweden unique when it comes to safety training?

Sweden has a strong safety culture, with organizations investing heavily in quality training and documented competence.

At the same time, climate conditions - with long periods of cold and rain - make traditional outdoor extinguisher training challenging. Large geographical distances also increase the need for flexible and efficient training solutions.

Additionally, sustainability plays an important role in decision-making. The VR Fire Trainer aligns well with ESG-oriented strategies, offering effective training without environmental impact.